Christmas Crown Trail with Visit Norwich

Yalm is taking part in the 2025 Christmas Crown Trail, inspired by the re-opening of Norwich Castle Keep where Henry I celebrated a magnificent Christmas in 1121.  Visit Norwich is inviting festive spirits to explore the City of Stories. 

Launching on 20 November and running until 5 January, the Christmas Crown Trail will guide visitors across the city centre locating festive displays, searching out crowns and clues within creative shop window designs. This fun and festive trail is a treasure hunt adventure designed to boost footfall and showcase our city’s businesses. People on the trail will be able to collect clues located in windows from 30 locations, solve a puzzle, and then enter our competition for the chance to win some incredible prizes donated by Norwich Castle.

Pick up a map in YALM (or check out the digital version here) and start searching for clues! This is Christmas for the curious.